Our Mission

 Tastier Food and Healthier Living!

That's the Mission of Waldman Naturals


Our mission at Waldman Naturals is to create the world’s best tasting all natural powdered fruit blends by building authentic, long-term relationships with our customers, employees, and partners through a culture of teamwork, trust, and social responsibility.

We've created an exciting new product & category that's 100% on trend with what consumers and retailers demand:

  • - Natural and delicious "real" foods without artificial colors, flavors, sweeteners, preservatives, trans-fats, or high fructose corn syrup

  • - Gluten Free foods with no Genetically Modified Organisms (GMO's)

  • - Healthy products that are wholesome, convenient, and ready to eat that the entire family can enjoy

Our goal is to inspire and educate people to live healthier lives while giving back to the communities we serve.

I invite you to try Kickers® today and  


Dave Waldman, Founder and CEO