Kickers® Powdered Fruit Blends Named 2014 CPG Editor’s Choice Award Finalist by Informa’s SupplySide

Kickers® Named Among Top CPG Products for Innovation and Market Impact

Charlotte, NC (August 23, 2014) — Informa Exhibitions has named Kickers® Powdered Fruit Blends by Waldman Naturals, Inc. as one of its finalists for the 2014 SupplySide CPG Editor’s Choice Awards.

Five 2013 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 20 different categories. Kickers® was named to the short list in the Specialty Supplement Category. One winner in each category will be announced at SupplySide West 2014 during the SupplySide CPG Editor’s Choice Awards Reception, set for Wednesday, October 8 at the Mandalay Bay Resort in Las Vegas, Nevada.

 “I’m super excited and honored to be nominated for this award along with my peers in CPG industry. As a new brand in an industry where hundreds of amazing innovative products are launched each year, I look forward to filling a unique niche in the natural foods space and making a meaningful impact in consumer packaged goods.” Dave Waldman, Founder and CEO, Waldman Naturals, Inc.   

Kickers® powdered food enhancer is an all natural blend of real fruit, spices, sweeteners and other Gluten Free, Non-GMO ingredients that contain absolutely no artificial flavors, sweeteners, colors, preservatives, or high fructose corn syrup.  They come in four great tasting flavors: Apple Cinnamon, Chocolate Peanut Butter Banana, Maple Banana Cream, and Strawberry Banana and are designed to be sprinkled onto oatmeal, hot and cold cereals, pancakes, waffles, ice cream, yogurt, toast, smoothies, protein drinks, and more. Packaged in a 25 serving family sized spouted pouch and a double serving ‘on the go’ stick pack, Kickers is a convenient, controllable, ready-to-use way to sprinkle a little natural fruit-flavored goodness directly onto your favorite wholesome foods, healthy snacks, and meals. They’re perfect for parents, kids, health enthusiasts and anyone else who loves the taste of real fruit flavor while avoiding all those harmful food additives.

For more than 15 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product. 

"In the past few years we’ve had tremendous success highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide," said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. "Our editorial team was impressed this year at the range of products and out-of-the-box thinking that these companies are putting into product development to reach their target markets."

For more information, visit supplysideshow.com.

About Waldman Naturals, Inc. 

At Waldman Naturals, we're passionate about creating the world's best tasting, all-natural fruit based food enhancers to make wholesome foods even more delicious. We've created an exciting new product and category that’s 100 percent on trend with what today’s consumers and retailers demand:

• Natural and delicious "real" foods without artificial colors, flavors, sweeteners, preservatives, trans-fats, or high fructose corn syrup

• Gluten Free food alternatives with no GMO's (Genetically Modified Organisms)
• Healthy products that are convenient and ready to use with all kinds of everyday foods that the whole family can enjoy

Our goal is to make a difference by inspiring and educating people to live healthier lives while giving back to our community in meaningful ways. 

About SupplySide West: Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the finished product manufacturer’s gathering place for top performers, trends, scientific advances and networking. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2014 show will be held October 6-10 at Mandalay Bay in Las Vegas. For more information visit www.supplysideshow.com.